Design and Inspiration: In the 20th century, an architectural movement known as Brutalism took over America. Architects such as Walter Netsch and Marcel Breuer used this style as a way to celebrate raw materials and bold, simple designs. These ideas are reflected via the simple drinks used as flavors, the raw materials showing through the packaging, and a modified version of Netsch's infinitely expandable grid system as a core branding system.
Colors and Flavors: A good cocktail controls and celebrates the flavors of its ingredients. Spirited Chocolate extends this idea beyond flavor into a visual and tactile experience. By distilling each flavor into a single color, each box is able to use the paper it's made of to communicate the flavor of chocolate inside.