The world of tea is dominated by luxury brands, and what's left is typically has either a feminine or new age/hippy energy to it. The goal of this project was to appeal to a relatively overlooked tea market (men) by using a more rugged identity system and presenting it as an alternative to coffee.
Example of product in a store
The bottom side of each box, including caffeine content infographic
"Woodsman" Maple Tea
"Black Gold" Texas Tea
